GoldiBite is an AI-powered app designed to assist individuals with food allergies and sensitivities by providing a comprehensive database to manage food safety concerns while travelling. It aims to eliminate the inconvenience and potential safety risks associated with varying ingredient information and regulations worldwide.
GoldiBite is an AI-powered app designed to assist individuals with food allergies and sensitivities by providing a comprehensive database to manage food safety concerns while travelling. It aims to eliminate the inconvenience and potential safety risks associated with varying ingredient information and regulations worldwide.
Eating out with food allergies is more challenging than many realize. A study by Dalhousie University found that only 27.7% of individuals with food conditions believe menus properly indicate allergens. Alarmingly, 46% have experienced allergic reactions at restaurants, with 25.5% facing multiple incidents.
Food is a universal joy, and no one should have to fear it. GoldiBite ensures you can confidently find The Right Bite, Every Time.
An effective design starts with understanding travellers. Below, we've developed two key user personas: Claire and Jackson.
Using detailed surveys and in-depth research, user personas were developed to capture the needs, goals, and challenges of the target audience. This deeper understanding of the target audience allows for the creation of more specific solutions that effectively address their specific concerns.
Claire Martin is a 28-year-old marketing coordinator from Lyon, France. She is a passionate traveller with a taste for exploring new foods. With a gluten-free diet, Claire faces the constant challenge of navigating menus and food labels, especially in foreign countries due to language barriers. Whether double-checking ingredients or asking servers for gluten-free alternatives, Claire is always searching for ways to enjoy her meals.
Jackson is an international student who studies digital design at an institution. He enjoys food and strives to find options that cater to his chronic illness. Jackson enjoys nature and socializing with friends striving to live a happy and full life.
The name GoldiBite is inspired by the Goldilocks story, specifically the famous line, “This porridge is too hot, this porridge is too cold, this porridge is just right.” Goldibite is designed to eliminate the inconvenience and potential safety risks of travelling for people with food allergies and sensitivities. Just as Goldilocks searched for the ideal porridge, Goldibite aim to help travellers find “the right bite, every time.”
Urgency and Quick Assistance: GoldiBite offers rapid alerts and support during food reaction, ensuring users have the information and tools needed to act swiftly in critical situation.
Balance and Awareness: GoldiBite integrate safety into every aspect, from allergen warnings to emergency instructions, ensuring users can make healthy choices without compromise.
Warmth and Urgency: The deeper orange has a grounded tone, ideal for important notifications or actions that require attention, such as alerts for allergens.
These green colours represents health, vitality, and wellness. It suggests fresh, natural ingredients and wholes some living aligning with the values of GoldiBite. Evokes "natural" and "fresh" foods encouraging users to explore healthier options while staying mindful of allergens.
Teal is widely recognized as the official color for food allergy awareness. By incorporating it into your brand, you align your app with the global community working to promote awareness and support for people managing food.
Also represent that GoldiBite is safe space for people with such allergies and bring calmness and reassurance.
By prioritizing accessibility and colour contrast in GoldiBite design, GoldiBite fostering an inclusive environment where everyone can safely navigate their food options.
This happy path was created based on the finding, and this happy path includes 2 marjo functionalities, there are food screener, and resturant menu analysis.
Packaged food allergen analysis allows user capture the product information from the barcode, and provide the analyst result.
This function uses a camera to capture menu image, analysis the image and provide the result.
These onboarding screens introduce travellers to the app's features, familiarizing them with its functionality.
The login process is streamlined with options to log in via email or Google, making access quick and simple. Travellers are guided through steps to personalize the app to their specific needs, including customizing allergens to ensure features are tailored to their unique requirements.
The guides section provides travellers with essential information on managing allergies, offering tailored tips for both adults and children. The guides have a variety of tips and information to help travellers prevent potential allergic situations and educate them about accidental ingestion of allergens. In each guide, Goldibite included clear, step-by-step instructions to help travellers act confidently and appropriately based on their specific needs.
It enables travellers to personalize their app experience, including options for profile management, language, location, notifications, and allergy preferences. These settings allow users to tailor the app to their specific needs, enhancing usability, accessibility, and safety.
Testing stage is significant to ensure Goldibite functionality stable and enhance user experience. GitHub issue is a task manager used in Goldibite project for reporting and requesting new features.
Capturing the essence of GoldiBite in a short video was crucial for promoting the app. We highlighted key features, such as allergen detection, nutrition tracking, and menu translation, to show users how GoldiBite simplifies safe food choices. The video’s engaging visuals and informative content helped drive user engagement and interest.
